The Episcopal Actors' Guild is a New York-based organization that provides financial assistance and career support to performing artists "of all faiths, and none."
I led a rebranding of EAG, helping the 94-year old organization move beyond the religious connotations that stem from its name.
The new logo, palette, and style guide all derive from EAG's core values of community, conversation and performance. The result is fun and engaging, as well as reflective of the open and welcoming spirit of EAG's members and charitable programs.
Branding, Design, Copy
Small bike shops are the best place to purchase a bike, but they can be intimidating. Cranky's Bike Shop is a neighborhood store known
for it's easy going, friendly spirit.
To reflect these values, I centered the branding around Cranky himself, who built his shop to be welcoming for first timers, families and anyone looking for fun on two wheels.
By combining a child-like logo of Cranky with bright colors and
patterns, I was able to express the fun and inviting spirit of the shop.
This was a personal project with the challenge being to create a new book cover for Just Kids by Patti Smith.
Just Kids is a memoir about Smith's early life as an artist in New York City during the 1960s and 70s. Among other things, the book is a love letter to New York and the undiscovered artists of this period.
I wanted to capture this love by highlighting several of the iconic sites that play heavily in the book's story. I also used strips of found paper to create the cover as a way of celebrating the DIY-aesthetic used by Smith throughout her career.
Fun fact: no money was spent on the design of this cover. True DIY.
