Small bike shops are the best place to purchase a bike, but they can be intimidating. Cranky's Bike Shop is a neighborhood store known for it's easy going, friendly spirit.
To reflect these values, I centered the branding around Cranky himself, who built his shop to be welcoming for first timers, families and anyone looking for fun on two wheels.
By combining a child-like logo of Cranky with bright colors and patterns, I was able to express the fun and inviting spirit of the shop.
NYC Spotlight: Harlem
Spotlight: Harlem is a publication created by New York City and is used to provide interested parties with a detailed overview of the historic neighborhood.
The biggest challenge was the amount of data and text that needed to be included. Using Gil Sans helped with this, as it's still legible at small point size. I also used a multi-column grid to keep all the text easy on the eyes. For the data, I built simply shaped, colorful line graphs.
I also made use of several strong images and a great quote from Langston Hughes, one of Harlem's most important figures.
The Belmar Bite
The Belmar Bite is a food and music festival in the popular beach town of Belmar, New Jersey.
The Bite wanted the branding to be "about food" without relying on expected images and graphics common to similar festivals. I achieved this with stamps made from produce, dipped in acrylic paint and recolored in Photoshop.
When matched with bold CMYK colors, the branding matches the fun, coastal excitment of the event.
With memberships declining, The Boys Scouts of Greater NY wanted to create an event offering a unique outdoor experience for urban families.
To help this succeed, the branding needed to reflect the interests and style of today's kids, not something from the past.
Inspired by popular animated shows like Adventure Time and The Amazing World of Gumball, I combined bright colors, patterns and hand-drawn elements in a way that is engaging for kids while still informative for parents.
EAG (actorsguild.org) is a 93 year old charity that supports New York performing artists with emergency aid and career support.
I am currently leading an update of our visual identity, which has remained unchanged for many years.
The first two pieces are logos I recently created for a space grant program and an annual new play festival. The GIF was made to celebrate and promote our food pantry, which provides the performers we help with free groceries.
Just Kids by Patti Smith
This was a personal project with the challenge being to create a new book cover for Just Kids by Patti Smith.
Just Kids is a memoir about Smith's early life as an artist in New York City during the 1960s and 70s. Among other things, the book is a love letter to New York and the undiscovered artists of this period.
I wanted to capture this love by highlighting several of the iconic sites that play heavily in the book's story. I also used strips of found paper to create the cover as a way of celebrating the DIY-aesthetic used by Smith throughout her career.
Fun fact: no money was spent on the design of this cover. True DIY.
Wave Communications is a cable and internet company for families who use media primarily for entertainment.
With this in mind, I created something that was more fun and light than traditional branding for this industry. And with red being the standard color for this market, I picked a blue/green palette to help Wave stand out.
The line shapes, partly inspired by Paul Rand, are taken from the main W logo and are meant to allow creative versatility going forward.
Treat is a chocolate designed to give the customer a short but immersive break from the day to day grind.
The outside of the packaging is simple and clean, with the logo colors reflecting the ingredients used in that specific flavor. And the 'flower petal' packaging unfolds in a way that is meant to make the customer feel like they're opening something a little special.
The inside is covered in a calming, flavor-specific gradient. And like a fortune cookie, each chocolate has a small card with a quote from literature. These are small meditations which the customer can keep and be inspired by after the candy is eaten.